Owners of newer BMW models will see an ad for "Spider-Man: Brand New Day" when they turn their cars on for the next week.
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BMW is pushing in-car Spider-Man ads on owners who already paid for the car — and they're ...
BMW is showing Spider-Man: Brand New Day ads on iDrive screens in 70+ markets, contradicting a 2023 exec promise. Owners are furious — and the industry is watching.
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