We use a lot of examples in this book, which seems particularly appropriate considering that the book is all about learning from examples! There are several standard datasets that we will come back to ...

Traditional marketing research often involves assessing the overall market for a good or service, surveying consumers about their likes and dislikes, and conducting focus groups to gauge consumer ...

Association rules are if-then statements that show the probability of relationships between data items within large data sets in various types of databases. At a basic level, association rule mining ...

Alexandra Twin has 15+ years of experience as an editor and writer, covering financial news for public and private companies. Natalya Yashina is a CPA, DASM with over 12 years of experience in ...